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About Me
Results-driven Digital Marketing Manager with strong focus on data-driven SEO/SEA strategies, UX-optimized campaigns and AI-powered automation.
My Experience:
- • 2+ years of Digital Marketing Management across various areas: SEO, SEA, social media, affiliate & influencer marketing (MANA-Verlag, spielend erleben)
- • 125% increase in organic traffic within 6 months
- • 40% CPA reduction through Google Ads optimization
- • 50+ top-10 rankings through SEO content strategy
- • Expertise in GA4, Google Search Console, Conversion Optimization
I am open to part-time or full-time positions in the marketing field and am looking for a team where I can apply and develop my knowledge. Additionally, I run my own digital projects that deepen my practical knowledge.
LinkedIn Profile
Lennard Büssow
Digital Marketing Manager & IT Consultant
VerifiedTop Skills
Connect on LinkedIn
Measurable Results
Data-driven outcomes from real projects
Client Testimonials
What clients say about working together – from measurable results to strategic consulting
MANA-Verlag
Verlagshaus
"Lennard completely transformed our SEO strategy. Through his data-driven approach we were able to more than double our organic reach while simultaneously reducing cost per acquisition by 40%."
spielend erleben
Event-Agentur
"Lennard's Google Ads campaigns tripled our conversion rate. His strategic consulting on UX optimization and AI-powered bidding strategies was exactly what we needed."
What clients say
Real results from real projects
"Lennard's SEO strategy doubled our organic traffic in 6 months. The keyword research and content optimization were precise and data-driven."
LinkedIn Recommendations
Real reviews from clients and partners
"I had the pleasure of working with Lennard Büssow in the field of online marketing for the last seven months. His deep understanding of digital strategies and his ability to find creative solutions have impressed me repeatedly. Lennard possesses excellent social skills and is a true team player. I can unreservedly recommend him as an online marketing specialist."
"I completed the training to become a Marketing Consultant together with Mr. Büssow. Throughout our entire training period, Mr. Büssow demonstrated a profound understanding of complex marketing relationships. A particular strength is his deep expertise in the correct and efficient use of Artificial Intelligence in marketing. Based on his technical expertise, social skills, and tireless commitment, I am convinced that Lennard Büssow is an enormous asset to any company."
"Lennard offers great and truly high-quality content here on LinkedIn for everyone interested in marketing and especially SEO measures. I've already gained great insights for both my personal projects and professional work that I've implemented in practice. Particularly impressive are the extensive freebies that Lennard provides. It's really worth visiting his website!"
Work Experience
Online Marketing Manager & IT Consultant
- ▸Development and implementation of a holistic on- & off-page SEO strategy with significant increase in organic traffic across 20+ product pages
- ▸Design and management of Google Ads campaigns (Search/Display) with successful CPA reduction while improving CTR
- ▸Design and iteration of UI prototypes in Figma with measurable increase in conversion rate
- ▸Implementation of automated real-time reporting dashboards with Looker Studio
Online Marketing Manager (Internship)
- ▸Conducting detailed website audits with Screaming Frog and Google Analytics 4
- ▸Creation of 20+ SEO-optimized expert articles (average 1,200 words) with solid top-10 ranking rate
Skills & Expertise
Search Marketing
Daten & Automatisierung
IT & Development
Weitere Kompetenzen
Content & Copywriting
Paid Social
Ausbildung
Online Marketing & IT Consulting
Nachhaltiges Wirtschaftsmanagement
References & Projects
Selected projects that demonstrate my expertise in SEO, SEA and digital marketing
MANA-Verlag
B2B Publishing · 12 months (Jun 2024 - Jun 2025)
Fully data-driven SEO & Google Ads project for a specialist publisher in the DACH region. Systematic optimization of organic visibility, conversion tracking and UX/UI for sustainable growth.
+125% organic traffic
"Optimizing organic traffic to zero is easy. Bringing it back from zero to growth requires a system — not luck."
SEO Evolution
E-Book 2025
SEO Meistern
Interactive e-book platform about the shift from traditional to modern SEO. 18 key points with detailed chapters, infographics and checklists for marketing managers and content creators.
SEA Meistern
Google Ads Meisterkurs
SEA Meistern
Comprehensive Google Ads masterclass with 15 key principles for profitable search advertising. From Smart Bidding to Performance Max – with 90-day implementation plan and practical strategies.
Nash-Gleichgewicht
Spieltheorie im Marketing
Nash Marketing
Strategische Analyse-Plattform, die das Nash-Gleichgewicht aus der Spieltheorie auf moderne Marketing-Entscheidungen anwendet. Von Preisstrategien über Werbebudgets bis zu KI-gestützten Gebotsstrategien.
Blog
Practical tips and strategies from the world of digital marketing – from SEO to Google Ads and Analytics
On-Page SEO: The 7 Most Important Ranking Factors 2026
The most important on-page factors Google actually evaluates in 2026 – with concrete optimization measures.
Reduce Google Ads CPA: 5 Proven Strategies
Concrete tactics to reduce your cost per acquisition and maximize ROI.
AI-powered Marketing Automation: Practical Guide
How to use ChatGPT, LLMs and automation to scale your marketing processes.
UX Design for Higher Conversion Rates
Figma prototyping and A/B testing: How to measurably increase your conversion rate.
Google Analytics 4: The Most Important KPIs for E-Commerce
Which metrics you should really track and how to derive actionable recommendations from them.
Writing SEO Content: From Keyword Research to Top-10 Ranking
My proven workflow for content that ranks – with concrete examples from my projects.
Let's work together
Interested in working together? I help you optimize your digital presence and achieve measurable results.
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